Bulgari Opens Serpenti Jewelry Pop-Up Store In Beverly Hills > 자유게시판

Snakes slither, cobras strike and boas squeeze have instilled dread in people for millennia. However snakes also are objects of fascination — for his or her sly energy and a cunning born of a singular evolution. Bulgari has acknowledged the allure of snakes for seventy five years, ever since creating its now iconic Serpenti jewelry in 1948.


Famously worn by Elizabeth Taylor — of whom Richard Burton once remarked, "The solely word she knows in Italian is Bulgari"— the Italian luxurious house’s Serpenti collection made a glamorous look on the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, whereas Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge all gleamed in high-jewelry Serpenti necklaces sparkling with diamonds and emeralds.

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Now by April 16, it’s possible to see an entire trove of Serpenti jewelry in one place at a particular pop-up — the house’s first-ever within the U.S. — on Rodeo Drive in Beverly Hills. Visiting the store, which celebrates the 75th anniversary of the collection, provides a deep dive into the ways during which snakes have inspired innovation at Bulgari over decades. Bulgari’s iconic Serpenti designs embody every little thing from the house’s versatile Tubogas bracelets — that twist across the wrist and have "a precious head with eyes in rubies, emeralds or diamonds that conceal the dial," says Bulgari creative director Lucia Silvestri — to the elevation of serpents to the realm of high jewelry, which started in 2012 with the introduction of Serpenti necklaces in diamonds.


At the pop-up, not solely are there incomparable designs awaiting discovery — from excessive jewelry and nice jewelry to secret watches and leather goods ­ — however the displays additionally give perception into the creative course of, the craftmanship behind the glamour, 天然石 ジュエリー modern promoting campaigns over time, and a have a look at a number of the iconic ladies who have been charmed by Serpenti including everyone from legendary Vogue editor Diana Vreeland to current model star Zendaya.


The Euphoria Emmy Award-winner wore the Serpenti Hypnotic Emerald necklace to the Venice Movie Festival in 2021, a stunning 93-carat emerald piece that was additionally featured in the Matthieu Menu-directed documentary Contained in the Dream which screened at the Toronto Worldwide Film Festival. The doc advised the story of Bulgari and detailed the creative course of behind its jewelry collections, paying particular attention to Serpenti and the Hypnotic Emerald necklace and the way it got here to be.


Says Silvestri of the magnetism of serpents, "The symbolism of this icon is certainly very highly effective and fascinating and has its roots in very historical instances. In mythology, for example, it was believed to own transformative and regenerative powers as well as healing ones because of its potential to shed its skin. This fascinating metamorphosis, combined with its seductive allure, makes it an icon that completely represents evolution, power, self-dedication in addition to an intrinsic elegant spirit and charisma."


Inside the ephemeral shop, additionally search for a sculptural installation by Italian artist Davide Quayole that's impressed by serpent shapes and is intentionally left unfinished.

The Bulgari 75th anniversary Serpenti pop-up is situated at 431 N. Rodeo Drive, Beverly Hills.